top of page

Capturing cross-selling synergies in M&A

Cross-selling is a leading source of post-transaction revenue synergies, requiring deep commitment and understanding of the opportunity and how to execute on it.

February 2020

by John Chartier, Alex Liu, and Seth Lyon

When companies look for synergy potential in deals, they tend to focus on costs. After all, cost synergies are more straightforward to estimate than revenue synergies and often pay off quickly after Day 1. Revenue, or growth, synergies are more complex and take longer to capture. But, with deal multiples at record highs, capturing revenue synergies is essential to ensuring that transactions meet shareholder expectations.

Download a pdf with the full article here

35 views0 comments

Recent Posts

See All

Eight basic beliefs about capturing value in a merger

To maximize deal value in a merger, focus on critical principles. April 2019 by Oliver Engert, Max Floetotto, Greg Gryzwa, Milind Sachdeva, and Patryk Strojny “Show me the money!” That demand, heard t


bottom of page